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Retailers: TV is More Engaging than Internet and Mobile
Although it makes common sense, it’s still nice to see a study that confirms what a lot of us already knew: For retailers especially, television presents a more effective commercial environment than...
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Traditional TV Still Far Ahead of Internet & Mobile Viewing
The latest Three Screen Report from Nielsen finds there is again another jump in viewing done over the Internet. And to the surprise of some, traditional television viewing also continues to grow....
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Out of Home TV Viewing Has Big Impact on Audience Size
Arbitron continues to make progress in their effort to measure out-of-home television viewing. Pierre Bouvard, Arbitron’s Executive Vice President, says up to 35% of Americans are watching TV...
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TV Advertising Helps 3 Auto Brands Stand Out!
What do Hyundai/Kia, Subaru and Volkswagen all have in common? 1) They spent considerably more on television advertising for the first 6 months of 2009, as a percentage of their ad budgets, than the...
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Live Action versus Animated
Which Works Best? In an analysis of television ads across all product categories, Nielsen found that in general, live action ads were more effective than animated ads. For all major categories, live...
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Did You Know This About TV?
80% of TV Viewing is still in Standard Definition. Although 56% of homes in the U.S. now have a HDTV, only 20% of TV viewing is being done in high definition, according to the Nielsen Company. Few...
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